Where strategy takes root and stories grow.

Social in Bloom

Welcome to Social in Bloom — the Magnolia Social Media blog.
This is where we explore what’s blooming across platforms: client features, content tips, social trends, and the cultural moments shaping how we show up online. Think strategy, creativity, and a little behind-the-scenes realness—always rooted in growth.

How to Use Instagram’s Competitor Analysis Tool (Without Losing Your Strategy)

How to Use Instagram’s Competitor Analysis Tool (Without Losing Your Strategy)

Instagram just launched a built-in competitor tracking tool for pro accounts. Here’s how to use it strategically, how it compares to Sprout Social, and what to avoid when sizing up the competition.

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